The Inclusive Code: Disability in Marketing

The Inclusive Code provides essential tools for marketing practitioners seeking to overcome disability-related barriers. This guide introduces five common pitfalls often encountered in marketing efforts—habits that are typically well-intentioned yet exclusionary. By highlighting these habits and the misconceptions that accompany them, this resource empowers you to foster inclusivity in your campaigns. Each section offers actionable insights designed to help disrupt exclusionary thinking within your practice, organisation, and personal life. Together, we can cultivate a more inclusive environment for all.